Websites for Home Cleaners: 3 Common Mistakes…And How to Fix them.

Every small business owner understands the power of advertising, but not every small business owner understands how best to advertise. As a professional home cleaner, your expertise is in understanding how to safely and effectively clean a home, not on how to create and execute effective advertisements. But, just because advertising and marketing are not your primary areas of expertise, it is still important to understand what draws customers in or pushes them away –especially when it comes to your business website. Here are the 3 most common mistakes your business website may be making right now and how you (or your webmaster) can fix them.

1. Title doesn’t include the CITY you service and the SERVICE you offer.

The internet contains billions of websites and the first place your business is going to compete with them is in the pages of Google or other search engines. The headlines that appear in search engines are actually the title of your website. If your website title doesn’t give your potential customers what they need in the glance of an eye, they will never click your link, never visit your site and you’ll have no chance of ever making your pitch. The title of your site should always contain the city your company is located in, the words ‘Home Cleaning’ and your company name. This will ensure that your potential customers understand where, what and who you are, quickly and efficiently.

A perfect example of providing an accurate, informational title:

2. No photos of the owner and staff.

Customers are selective about the people they allow into their home. According to this study, subjects are twice as likely to trust someone who they can see in a photograph. Mini Maid of Louisiana does a great job of showcasing their staff on the front page

3. No coupons or specials.

Finally, when it comes to turning potential customers into paying customers, many small business websites fall short on providing an appropriate incentive for would-be-buyers. Many small businesses have sites that either offer no discounts or long term offers that never expire. People use the internet to quickly compare and contrast service providers. When a potential buyer has a choice between a business that offers a special and one that does not, they will more than likely choose the business with the discount. On the other hand, some businesses have offers that never end. These unlimited offers often come across as superficial and un-special. To effectively entice a potential customer, make sure you offer specials that have an ending date. You don’t even have to change these months. Examples might include:

• Fall Special: 15% off all initial home cleanings.
• Winter Special: Add ONE FREE ROOM to all cleanings FREE.
• Spring Special: Free refrigerator cleaning with all initial cleanings.
• Summer Special: 15% off all move-out cleanings.

Note this company’s approach to offering a special:
http://www.earthwisehousecleaning.com/Spring-Cleaning-Special.html

Take action: forward this page to your web designer.

Email photos of you and your staff. Have him/her change your title and add a special. It’s about 2 hours of work that could convert into $1000s of jobs in your future.